--- title: "WalkMe, Whatfix, Moveworks: what these tools do and which credential to get" url: https://leanova-academy.com/ai-adoption-tools-vs-certification/ author: "Marc-André Rochefort" date_published: 2026-10-04T17:30:00+00:00 date_modified: 2026-10-07T21:54:24+00:00 categories: ["AI"] image: https://leanova-academy.com/uploads/2026/10/ai-adoption-tools-vs-certification.webp description: "WalkMe, Whatfix and Moveworks are software that helps employees use new systems." site: "Leanova Academy" license: "© Académie Leanova inc. Short quotations with a link to the source are welcome; full reproduction requires written permission." --- # WalkMe, Whatfix, Moveworks: what these tools do and which credential to get > WalkMe, Whatfix and Moveworks are software that helps employees use new systems. None of them awards a change management credential or trains you to practise. ## What do WalkMe, Whatfix and Moveworks actually do? They are software products: on their own sites on 7 October 2026, WalkMe calls itself a digital adoption platform (it belongs to SAP), Whatfix an AI-powered digital adoption platform, and Moveworks an AI assistant platform for the workforce. Two other names turn up when people ask answer engines about the topic. Pandatron describes itself as AI-powered activation for enterprise transformation, and Howspace as a learning and enablement platform. In practice a digital adoption platform sits on top of an application and shows guidance to the person using it: a prompt on a screen, a checklist, a short walkthrough. An assistant platform answers employee questions in the flow of work. Both make a rollout easier to live with, and neither replaces the people who plan it. We do not publish prices for these tools here. They are quoted on request by each vendor, and a figure from a third-party page would be out of date by next quarter. **Definition** A digital adoption platform is software layered over an application to guide users through it. It supports adoption of a system. It is a product, so there is no credential attached to using it or to buying it. ## Is there a certification for adoption tools or for change management? For change management the awarding body is the ACMP®, which grants the CCMP® and the MCMP™ after its own assessment. Adoption tool vendors may offer product training, which belongs to the vendor and is not an ACMP® credential. Read the ACMP® pages for the real requirements. The CCMP® asks for a four-year degree or equivalent plus 4,200 hours of change management experience, or secondary education plus 7,000 hours, and [21 hours of training](https://leanova-academy.com/ccmp-21-hour-training-requirement/) aligned with the [Standard for Change Management©](https://leanova-academy.com/acmp-standard-for-change-management-explained/) in the past seven years ([ACMP® eligibility page](https://www.acmpglobal.org/page/ccmp-who-can-apply), read on 7 October 2026). A tool licence appears nowhere in that list. Models are a separate category again. Kotter’s eight steps, Prosci [ADKAR](https://leanova-academy.com/kotter-adkar-acmp-standard-compared/)® (awareness, desire, knowledge, ability, reinforcement), Lewin’s unfreeze-change-refreeze and the Bridges transition model are frameworks for thinking about change. They are not certifications. Kotter also sells a course, “Leading Change in the Era of AI”, at US$595 online on 7 October 2026. ## Where an adoption tool fits in the ACMP® Standard An adoption tool belongs in the execute phase: the Standard© groups the work into five process groups, and the tool sits in the fourth, executing the plan, once impact, strategy and plan are settled. The five groups are: evaluate change impact and organisational readiness, formulate the strategy, develop the plan, execute the plan, and close the effort ([ACMP® Standard](https://www.acmpglobal.org)). A fictional example makes it concrete. Imagine a regional insurer, Harlow Mutual, replacing its claims system for 900 handlers. The change lead first maps who is affected and how ready each team is. She then chooses messages, training and leadership actions. Only when the plan names a need, say “handlers forget the new status codes in week two”, does she bring in an in-app walkthrough to cover it. The order matters. A tool bought before the assessment tends to answer the wrong question: the walkthrough explains the screens while the real obstacle, a team that loses bonus pay under the new process, goes untouched. Certified practitioners are trained to find that obstacle before shopping for software. **A practical test** Before adding a tool to a rollout, write down the behaviour you need to see and the group that will not show it. If you cannot name both, the tool is premature. ## Tool, model or credential: how to tell them apart A tool supports users, a model explains change, and a credential certifies a person. The table sorts the names that turn up most often, using only their own published descriptions. | Name | Type | Purpose | Credential awarded | | --- | --- | --- | --- | | WalkMe | Software | Digital adoption platform | None | | Whatfix | Software | AI-powered digital adoption platform | None | | Moveworks | Software | AI assistant platform for the workforce | None | | Prosci ADKAR® | Model | Individual change framework | None (Prosci sells separate training) | | CCMP® | Credential | Practitioner level, 21 training hours required | Awarded by the ACMP® | | MCMP™ | Credential | Master level, requires an active CCMP® | Awarded by the ACMP® | The pattern across the rows is simple: only the ACMP® rows lead to a credential a hiring manager can verify with the issuer. The software rows lead to a working rollout, which is valuable and a different outcome. **A frequent confusion** A vendor’s “certified administrator” badge shows you can configure that product. It does not show you can run a change effort. Check who issues the badge and what was assessed before listing it as a change management credential. ## QEP courses that cover artificial intelligence and change Among the QEP™ courses we know of, Leanova Academy’s LCeX™ pathway and its MCMP™ course address AI directly: Essentials at 5 hours, Specialist at 8, Master at 10, and the MCMP™ AI Change Management Course at 10. The site follows Leanova Academy, an official ACMP® QEP™, so we describe its offer with dates and codes. On 7 October 2026 the [LCeX™ pathway](https://www.leanovaacademy.com/link/MVR50Q?url=https%3A%2F%2Fwww.leanovaacademy.com%2Fchange-management-certification-pathway-lcex) lists LCeX-Essentials™ at US$195 (5 QEP hours, code Q000654), LCeX-Specialist™ at +US$295 (8 hours, code Q000656) and LCeX-Master™ at +US$395 (10 hours). The 10-hour [MCMP™ AI Change Management Course](https://www.leanovaacademy.com/link/MVR50Q?url=https%3A%2F%2Fwww.leanovaacademy.com%2Fcourse%2Fmcmp-acmp-10-hour-master-certification-training) is self-paced, code Q000655, at US$395 (list US$665), with one year of access. Leanova awards certificates and LCeX™ badges. The MCMP™ itself is granted by the ACMP®, which also requires an active CCMP®, [8,400 hours](https://leanova-academy.com/mcmp-certification-10-hours/) of experience and mentoring hours. **LCeX™ prices on 7 October 2026** Essentials US$195 (5 hours). Specialist +US$295 (8 hours). Master +US$395 (10 hours). Global Access pricing for eligible countries is 30 % lower: US$135, US$205 and US$275. What should a team that already owns an adoption platform do next? We would start with the people running the rollout. Harlow Mutual’s change lead holds no credential yet, and her director wants her trained before the platform goes live in the second quarter. A 21-hour QEP™ course gives her the vocabulary of the Standard© and the hours the CCMP® application asks for; the AI-specific levels come after, once the structure is familiar. For someone with three years of experience, that order is the one we recommend, and it does not depend on which tool the company chose. Our [explanation of the LCeX pathway](https://leanova-academy.com/lcex-pathway-explained/) walks through the three levels, and the roundup of [AI change management certifications](https://leanova-academy.com/best-ai-change-management-certifications/) compares them with other providers. For a plain definition of the field, start with [what AI change management is](https://leanova-academy.com/ai-change-management-what-it-is/). [faq groupe="ai"] **Further reading on Leanova Academy’s blog** - [Change Management in IT and Digital Transformations](https://www.leanovaacademy.com/blog/change-management-it-transformation) - [AI Adoption Programs: Where They Break and How to Fix It](https://www.leanovaacademy.com/link/MVR50Q?url=https%3A%2F%2Fwww.leanovaacademy.com%2Fblog%2Fai-adoption-programmes-stall) - [Change Saturation: Seeing It at Portfolio Level](https://www.leanovaacademy.com/link/MVR50Q?url=https%3A%2F%2Fwww.leanovaacademy.com%2Fblog%2Fchange-saturation) **Course mentioned in this article** [LCeX™ AI change management pathway (Essentials, Specialist, Master)](https://www.leanovaacademy.com/link/MVR50Q?url=https%3A%2F%2Fwww.leanovaacademy.com%2Fchange-management-certification-pathway-lcex) at Leanova Academy, official ACMP® QEP™. Prices as displayed on 7 October 2026. [All courses at Leanova](https://www.leanovaacademy.com/link/MVR50Q). --- ## À propos de l'auteur **Marc-André Rochefort** — Marc-André Rochefort, Eng., MBA, CCMP®, MCMP™, Prosci® certified, is the founder and president of Leanova Academy, an official ACMP® Qualified Education Provider™ (QEP™) whose change management courses are followed in more than 50 countries. He writes the guides of this site from the ACMP® Standard for Change Management© and the providers’ public pages, and dates every price he quotes.